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Thursday 29 December 2011

Blip.tv Just Raised $6 Million, But Where Is The Audience?


Blip.tv Traffic
Blip Networks, which operates Blip.tv, is raising more money. According to an SEC filing, the New York City company sold $6 million worth of stock beginning on December 22, 2011 in an offering that could expand to as much as $11.1 million. Presumably, this is part of a Series D offering, since Blip raised a $10 million Series C in May, 2010, almost 18 months ago. The total raised to date is now$24 million.
Blip is trying to become a destination for indie online videos. But it is becoming increasingly hard for any video site that is not Youtube to carve out a niche for itself. A quick glance at comScore andQuantcast shows that Blip.tv’s audience has been pretty much flat all year. ComScore estimates Blip.tv’s U.S. visitors at 1.4 million, down from 1.6 million in July. The Quantcast numbers show a similar trend line, with 1.1 million U.S. visitors and 2.4 million global (see chart above).
Blip has always been more of a distribution network to other video sites than a pure destination. It serves the top native Web video talent by giving them one place to manage all of their videos across the Web, including YouTube. The team there is talented and has been a fixture of the online video industry since its early days. But last Spring it made a big push to become more of a video destination site in its own right. It doesn’t appear that strategy is paying off.
Source:http://techcrunch.com/2011/12/28/blip-tv-raised-6-million/

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